Client
TUNEL.AZ
Industry
Social
Year
2024
About the company
Tunel.az, Azerbaijan's leading online car marketplace, offers a user-friendly interface for buying, selling, and browsing vehicles and related services.
How I helped?
I designed an intuitive user interface for Tunel.az, a social automobile platform focused on car sales and community engagement. I worked on creating a seamless experience for users to buy and sell cars while integrating a social networking feature similar to Facebook.
01
Problem
The main challenge was balancing the complex functionalities of a marketplace and social network within a single platform while ensuring a clean and user-friendly interface.
02
Strategy
I conducted user research to understand the needs of both car buyers/sellers and social community members. Based on this, I created wireframes and prototypes that effectively combined both features without overwhelming users.
03
Solution
I developed a cohesive design system that allowed users to easily navigate between car listings and social features. I also implemented a simplified user flow for posting ads and engaging with the community, enhancing user retention.
